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Expertise

Prepared to challenge the norm, Charlie delivers results

With a proactive approach, excelling in the prime London residential market, Charlie Willis launched CW London property consultancy in 2019 to focus on delivering a truly independent but hugely effective service for clients.

With consistently demonstrated experience across the “Golden Postcodes” of the Royal Borough of Kensington & Chelsea and City of Westminster in particular, the in depth knowledge of working at “the coal face” of this unique marketplace ensures a practical approach to delivering the best possible results. This is uniquely demonstrated in the important client testimonials.

Understanding how to achieve timely outcomes in an ever-changing landscape by adopting practical and open-minded strategies is what sets CW London apart.

Charlie is CEO of The London Broker, collaboratively working alongside other experienced independent expert residential brokers both locally and internationally. Ever growing in terms of offering, TLB provides a marketing and technology platform to enhance the ability for better and more successful results for customers As the preferred global partner of the One & Only Private Homes sales around the world, the network is delivering incredible performances with £384 million worth of UK sales and searches achieved between Aug 2022 and August 2023 alone.

Prepared to challenge the norm, Charlie delivers results

With a proactive approach, excelling in the prime London residential market, Charlie Willis launched CW London property consultancy in 2019 to focus on delivering a truly independent but hugely effective service for clients.

With consistently demonstrated experience across the “Golden Postcodes” of the Royal Borough of Kensington & Chelsea and City of Westminster in particular, the in depth knowledge of working at “the coal face” of this unique marketplace ensures a practical approach to delivering the best possible results. This is uniquely demonstrated in the important client testimonials.

Understanding how to achieve timely outcomes in an ever-changing landscape by adopting practical and open-minded strategies is what sets CW London apart.

Charlie is CEO of The London Broker, collaboratively working alongside other experienced independent expert residential brokers both locally and internationally. Ever growing in terms of offering, TLB provides a marketing and technology platform to enhance the ability for better and more successful results for customers As the preferred global partner of the One & Only Private Homes sales around the world, the network is delivering incredible performances with £384 million worth of UK sales and searches achieved between Aug 2022 and August 2023 alone.

Sacha Steyn, buying and selling agent, property curator

With a background in finance and a BSc degree in Economics, and after leaving Southern Africa, Sacha began her career gaining unparalleled experience in Private Wealth Management; managing and advising a number of high-net-worth individuals in Vancouver, Canada.

On moving to London, Sacha has worked in the residential property industry for the past 8 years, initially gathering valuable experience on the property development side – working as Director of Sales and Marketing for 6 years for a boutique and rapidly expanding development company.

>Since joining Charlie Willis London in August 2021, Sacha has gained exceptional one on one experience on both the buying and selling sides of the business and has shown a passion and talent for all things property.

She continues to help expand the business of both Charlie Willis London and The London Broker with her exceptional sales and marketing experience.

Sacha Steyn, buying and selling agent, property curator

With a background in finance and a BSc degree in Economics, and after leaving Southern Africa, Sacha began her career gaining unparalleled experience in Private Wealth Management; managing and advising a number of high-net-worth individuals in Vancouver, Canada.

On moving to London, Sacha has worked in the residential property industry for the past 8 years, initially gathering valuable experience on the property development side – working as Director of Sales and Marketing for 6 years for a boutique and rapidly expanding development company.

>Since joining Charlie Willis London in August 2021, Sacha has gained exceptional one on one experience on both the buying and selling sides of the business and has shown a passion and talent for all things property.

She continues to help expand the business of both Charlie Willis London and The London Broker with her exceptional sales and marketing experience.

Recent projects

• Advising a client on an off market sale of a three bedroom lateral flat with direct access to communal gardens just off Sloane Square

• Introduction of professional valuation advice for a client on a sensational second floor lateral flat in Eaton Square, ahead of a sale

• Strategic sales advice on a prime luxury residential rental portfolio with values in excess of £300m

• Sales advice on an off market, unmodernised mixed use retail and residential freehold building held by an international company in Chelsea

• Rental of a significant office with a total rent of about £1,200,000 per annum, from one Billionaire client relocating abroad to another.

• Successful sale of a 12,000 sq ft GIA trophy house project in Oxfordshire, near Soho Farmhouse, on about 56 acres

• Sales advice on a substantial listed house and gardens in Essex

• Introduction of hotel and investment opportunities to a specialist Middle Eastern fund

• Market insights on potential purchases by a selection of different American and Asian families

• Super prime sales advice on properties in Switzerland, France, Greece, the Balearics and Morocco

• Search requirement for a client looking to move from existing rental property in Marylebone to buy a lateral flat in a convenient location for work within set parameters

• Strategic and off market sales advice on a £10m residential home, hotel or development site in Mid Sussex, convenient for access to Gatwick, Brighton and London

• Off-market instruction on a £40,000,000 Ambassadorial home overlooking Hyde Park

• Off-market sale of a special Chelsea home in excess of £20,000,000, where the strategy delivered competitive bidding and a rapid exchange

International & Special Projects

While London remains CW London’s prime focus, our clients are keen to involve us in some of their exciting projects just outside London and abroad. This has led us to offering special properties across the home counties and internationally; some of which can be viewed on our For Sale page.

With access to many off market properties and the many listings through collaborations with friends and broker colleagues on The London Broker platform, including the global partnership with the One & Only Resort and Private Homes collection and Leading Real Estate Companies of the World® (LeadingRE) platform, we bring together a feast of worldly connections and opportunities.

Alongside the pure residential focal point, we have been asked by clients to assist with other projects including mixed use and hotel purchases, super prime retail disposals, specialist advice, opinion and recommendations on strategic property conundrums and opportunities.

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